2016 RoadShow Best Loved Brands Awards
TWGHs, a long-standing charity organisation in Hong Kong, provides high-quality medical and health, education and social welfare services for nearly one and a half centuries. This year, it was selected as the winner of the “RoadShow Best Loved Brands Awards 2016” in the “Charity Organisation” category. The honour underscores public recognition of the Group’s outstanding charitable work.
The “RoadShow Best Loved Brands Awards” is given out every year to acknowledge the high quality brand and outstanding promotion strategies of different organisations. Comprised of different categories, the recipients are chosen by a judging panel and an online public vote. The judging panel’s assessment and decision is based on 2 major criteria – “holistic brand management and strategies” and “interactiveness with customers.”