以心相連CONNECTING HEARTS 以心相連 CONNECTING HEARTS 147 With an aim to raise awareness and further instil a “go-young” corporate image of TWGHs, a brand-new, micro-movie styled 4-minute video “Tung Wah•Dedication to Charity•Devotion for Centuries” was produced, featuring TWGHs key achievements, development, and memorable moments in the past 152 years. The video was broadcast on social and online media as well as on special occasions of the Group in April 2022. A series of social media promotion campaign was launched from May 2022 to early June 2022, which was well received by the young generation and gained more awareness of the public towards the Group. 為提升及進一步塑造東華三院年輕化的企業形 象，本院製作了一輯4 分鐘的微電影企業宣傳短 片——「東華為善 世紀不變」，紀錄東華三院過 去152 年的重大成就、發展及難忘點滴。企業宣 傳短片於 2022 年 4 月起在社交平台、網絡媒體及 東華三院活動中播放，本院並於2022 年5 月至 2022 年6 月上旬推出一連串社交媒體宣傳活動， 廣獲年青人點擊收看，大大提高大眾對本院的 認識。 推出全新企業宣傳短片 透過社交媒體拉近年輕人距離 東華三院企業品牌推廣活動 Getting Closer to the Young Generation through New Corporate Branding Video and Social Media TWGHs Corporate Branding Campaign 創新賣旗推廣意念展現 東華三院服務發展的無限可能及延續性 Introducing Innovative Ideas in Flag Day Campaign to Unveil Infinite Possibilities and Sustainability in TWGHs Service Development 本年度，東華三院再次與人氣插畫師Vivian HO 合作，以「明日東華」為主題，設計4 枚「東華 星球」紙旗，向市民介紹本院在醫療衞生、教 育、社會及公共服務方面的服務和工作，並象徵 東華三院服務的未來充滿無限可能，藉此鼓勵社 This year, TWGHs once again partnered with renowned illustrator Vivian HO. Under the theme “The Future of TWGHs”, Vivian designed the flags featuring 4 “Tung Wah Planets”, which demonstrated to the public the Group’s services and efforts in medical and health, education, community and traditional services, and symbolised the infinite possibilities of TWGHs services in the future. The Campaign aimed to secure more support from the public towards TWGHs for extending our The steady development of TWGHs is attributable to its effective collaboration with various organisations and parties, including the Government and various sectors with a shared goal of serving the community, and to the ardent support from the public. As we continue to expand the scope of our services and promote our corporate brand among different community groups, we also strive to strengthen the long-standing relationship with our stakeholders. 東華三院得以穩步發展，乃建基於本院與各機構和團體的緊密 聯繫，包括政府及社會各界，同心同力服務社群，並廣獲市民 大眾的鼎力支持。本院將會持續開拓服務領域，竭力推廣企業 品牌，接觸社會各階層，積極加強與持份者建立的長久關係。
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