2022-2023 年報 Annual Report

以心相連 CONNECTING HEARTS 148 宣傳短片 Animated video 會大眾踴躍捐輸,讓本院繼續提供更優質及適切 的服務,惠及社會更多有需要人士。 本院亦善用線上及線下渠道,透過社交媒體遊戲 及宣傳、報章專訪、港鐵站多媒體廣告、宣傳短 片、 紀念品及精華短片回顧等不同平台及方法作 推廣,吸引更多市民支持,為東華三院賣旗籌款 活動注入持續發展的元素。 quality and appropriate services to more beneficiaries in the society. The Group also made use of both online and offline channels including social media games, social media marketing, feature interviews on newspapers, multimedia advertising at MTR stations, promotional videos, souvenirs as well as event highlight videos to underscore the prominence of the TWGHs Flag Day, and thus to garner wider support from the public to drive the sustainable development of TWGHs Flag Day fund-raising campaign. 一套共 4 款的紙旗展示東華三院的多元化服務, 充滿創新及未來感。 A set of 4 paper flag stickers featuring the Group's diversified services is imbued with innovative taste and futuristic sense. 社交媒體小遊戲及宣傳 Online social media games and advertising 港鐵站多媒體廣告 Multimedia advertising at MTR Stations 馬清揚主席( 左四) 聯同人氣插畫師 Vivian HO ( 左三) 到訪東華三院越齡,與年 輕長者一同接受媒體訪問,呼籲市民支持東華三院賣旗日。 Mr. MA Ching Yeung, Philip (left 4), the Chairman, and renowned illustrator Vivian HO (left 3) paid a visit to TWGHs Engage, where they conducted a press interview together with the young old and appealed for public support for the TWGHs Flag Day. 本院採用不同的媒體平台宣傳賣旗日,吸引更多市民認識東華三院。 TWGHs promoted the TWGHs Flag Day via different media platforms to make TWGHs even more widely recognised.

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