籌募工作 FUND-RAISING 籌募工作FUND-RAISING 歡樂滿東華 The objective of fund-raising endeavours is to solicit donations to finance TWGHs' free medical services and various development projects, and to subsidise other services. Public relations initiatives are often launched at the same time to enhance the corporate image and secure greater support from well-wishers for TWGHs' various fund-raising activities. As the largest charitable organisation with the longest history in Hong Kong, TWGHs organises a number of fund-raising events and appeal campaigns each year to raise a colossal amount of funds required to fulfil its pledges to serve the community. 總籌款金額 Total Donation Raised $428million 籌募工作的目的是募集善款以維持東華三院的免費 醫療服務、推行各項服務擴展計劃及補助其他 本院服務，並透過公關宣傳活動提高機構形象， 以吸納更多善長支持各項籌款活動。東華三院是 本港歷史最悠久及規模最龐大的慈善機構，每年 均會舉辦多項籌款活動及募捐計劃以籌募龐大的 經費，實踐其服務社會的承諾。
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