2022-2023 年報 Annual Report

果,以至未來發展方向,本院製作年報、相集與 視頻等,加強與社會各界連繫。本院2022/2023 年度多項企業傳訊項目,分別在國際及本地競 賽中得到獎項。本院於2022/2023 年度全新攝製 的企業宣傳短片「東華為善 世紀不變」,更榮獲 2022 年度Galaxy 大獎「錄像—DVD 光碟、網址 及USB 記憶體:動畫推廣」金獎及於2022/2023 MERCURY卓越大獎中榮獲「錄像─DVD光碟、 線上/USB記憶體」類別年度大獎及「錄像— DVD光碟/ 線上/USB記憶體:機構形象」金 獎,而配合該影片之社交媒體宣傳亦於2022 年 度Galaxy 大獎中獲得「推廣:品牌形象」銀獎 及於2022/2023 MERCURY 卓越大獎中榮獲「推 廣/ 市場行銷: 品牌行銷/ 品牌再造」銅獎。而 2021/2022 年報及相集再次在全球最大型國際年 報獎項—2022 國際ARC 大獎(International ARC Awards 2022) 中得到嘉許,榮獲非政府組織慈善 機構組別「主席函件」和「資訊圖表」銀獎、 「印刷及製作」銅獎及「封面相片/ 設計」優異 獎;於2022 年度Galaxy 大獎中獲得「年報—印 刷:亞太區非政府組織慈善機構」組別銀獎; 亦 於2022/2023 MERCURY 卓越大獎中榮獲「年報 ─封面設計:抽象圖/ 圖像」及「年報─內頁設 計: 傳統格式: 亞洲/ 太平洋地區」優異獎及獲 得2022 年香港管理專業協會最佳年報獎中慈善 組織類別「優秀慈善機構年報獎」。另外,本院 賣旗日推廣及宣傳活動亦在2022/2023 MERCURY 卓越大獎中榮獲「推廣/ 市場行銷: 認知活動」 銀獎。 Our popularity among Hong Kong citizens over the past 150 years and more lies in our excellent brand reputation and public communication. To enable a full understanding of our efforts and achievements in the year as well as our future development, Annual Reports, Photo Albums and videos are produced to reinforce our connection with various sectors of the community. A myriad of our corporate communications projects for 2022/2023 received awards in international and local competitions. Our brand-new corporate branding video “Tung Wah • Dedication to Charity •Devotion for Centuries” produced in 2022/2023 bagged the Gold Award for “Videos — DVDs, URLs & USBs: Animated Promotion” in the 2022 Galaxy Awards, the Best of Category Grand Award for "Video - DVD/ Online/USB" and the Gold Award for “Video-DVD/Online/USB: Corporate Identity” in 2022/2023 MERCURY Excellence Awards and its social media promotion for TWGHs Corporate Branding Video 2022 bagged the Silver Award for “Promotion — Brand Identity” in the 2022 Galaxy Awards and Bronze Award for “Promotion/Marketing: Branding/Re-branding”in 2022/2023 MERCURY Excellence Awards. Our Annual Report and Photo Album for 2021/2022 once again brought home a number of recognitions — the Silver Award for “Chairman’s/President’s Letter” and “Infographics”, Bronze Award for “Printing & Production” and Honours for “Cover Photo/ Design” under the category of N.G.O. Charitable Organisation in the 2022 International ARC Awards, the biggest award of its kind globally; the Silver Award under the category of “Annual Reports –Printing: NonProfit Organisations - Asia/Pacific” in the 2022 Galaxy Awards; Honours for "Annual Reports - Cover Design: Abstract/Graphics" and “Annual Reports-Interior Design: Traditional Format: Asia/Pacific” in 2022/2023 MERCURY Excellence Awards and the “Excellence Award for Charitable Organisations” in the 2022 HKMA Best Annual Reports Awards. TWGHs Flag Day Promotion and Publicity Campaign earned Silver Award for “Promotion/Marketing: Awareness Campaigns” in 2022/2023 MERCURY Excellence Awards. Staying Dedicated to Our Aspiration for Thriving Philanthropy Xunzi once said, “Success in all things comes from being dedicated; failure in being sluggish.” To grow charitable causes, we believe that the community is never short of means but undaunted and unswerving determination, dedication and resolve. So, let us encourage and support one another, and work hand in hand to create a happier and more harmonious society in Hong Kong. On behalf of the TWGHs Board of Directors 2022/2023, I would like to extend my heartfelt gratitude to the HKSAR Government, the Advisory Board, our predecessors, benefactors, enterprises, dear friends, and every colleague at TWGHs, as it is the joint efforts of all parties that lead to our remarkable accomplishments in charity. I hope that under the leadership of the next Board of Directors, TWGHs will continue to navigate the course of philanthropy with a pioneering spirit, soldiering on along the path of charity for the benefit of all in the community. 百事之成必在敬之 堅守初心成就善業 荀子說:「凡百事之成也,必在敬之;其敗也, 必在慢之。」我們認為發展善業,缺的從不是方 法與資助,缺的是一往無前、敬業用心、堅定不 移的行善初心和魄力,讓我們一起共勉,互相扶 持,創造更幸福和樂的香港。我謹代表東華三院 壬寅年董事局仝人向特區政府、顧問局、前賢、 善長、企業等各方友好及東華團隊致以由衷感 謝,感激各位一直匡扶指導及並肩同行,讓我們 得以在眾志成城下屢創佳績。我衷心祝願東華三 院在新一屆董事局的領導下,繼續敢創敢為,惠 澤社群,讓東華三院的善業永不止息。 Mr. MA Ching Yeung, Philip Chairman Board of Directors 2022/2023 Tung Wah Group of Hospitals 31 March 2023 東華三院壬寅年主席 馬清揚先生 2023年3月31日

RkJQdWJsaXNoZXIy MTkxODY5Mg==