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以心相連
Connecting with Heart
151
有效戶外車輛廣告 加強品牌及服務推廣
為進一步提升東華三院的品牌形象，並加強公眾
對本院不同服務的認識，本院借助不同平台介紹
東華三院的品牌故事，強化本院的專業和關愛形
象及各項服務。
年內，本院以旗下的企業車隊作為宣傳渠道，推
出一系列車身宣傳廣告，推廣本院的3大服務，
包括醫療衞生、教育、社會服務，以及慈善籌款
活動。為了適時向公眾人士提供更豐富的資訊，
所有車輛的後窗均特別貼上有關本院微信募捐平
台的標貼，吸引公眾登入相關社交平台。
由於公共運輸系統覆蓋範圍廣泛，加上乘客眾
多，所以公共交通工具上的宣傳媒介（例如巴士
車身廣告）能有效接觸不同階層的市民。本院年
內繼續以此等平台作對外宣傳，包括推廣戒煙服
務、賣旗日品牌推廣活動、天秀墟農曆新年年宵
活動等不同資訊。
Effective Transit Advertising for Brand Image and Service
Based Promotion
TWGHs makes use of various platforms to tell its brand story, enhance public
awareness, reinforce its professional and caring image and promote its wide
spectrum of public services.
During the year, the body panels of TWGHs pool cars were used as a promotional
channel of the 3 key services of the Group, namely medical and health, education
and community services, as well as fund-raising events. In addition, a dedicated
sticker promoting TWGHs’ WeChat donation platform was placed on the rear
panel of all pool cars to encourage the public to follow the WeChat platform of
TWHGs and gain its timely information.
Public transport advertising, such as bus body advertisement, is generally
recognised as an effective means to reach out to a large audience in various
geographical areas. TWGHs continued to leverage this platform to promote a
diversified range of initiatives including smoking cessation service, the Flag Day
Branding Campaign and the Chinese New Year Carnival in Tin Sau Bazaar.
東華三院企業車隊作為免費宣傳渠道，推廣本院的不同服務及微信募捐平台。
The body panels of TWGHs pool cars were used as a free promotion channel for the services
of the Group and its WeChat donation platform.
巴士車身宣傳廣告推廣東華三院多元化的服務和活動。
Bus body advertisements were placed to promote different
TWGHs services and campaigns.