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Connecting
with Heart
以心相連
以心相連
Connecting with Heart
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東華三院企業品牌推廣活動
The TWGHs Corporate Branding Campaign
東華三院得以穩步發展，是建基於本院與政府及社
會各界之間的良好合作關係和大眾給予的支持。本
院除不斷開拓服務領域、努力推廣企業品牌，以接
觸社會各階層，亦會繼續積極維繫與持份者長久以
來建立的關係。
結合賣旗日與「東華三院x Hello Wong 愛‧
郵你Action」互動遊戲推廣本院品牌
東華三院繼過去兩年以創新紙旗設計和互動遊戲成
功帶動熱潮後，今年的賣旗日再接再厲，伙拍本地
人氣插畫師Hello Wong，以東華三院的醫療衞生、
教育和社會服務為主題，加入愛與關懷的訊息，設
計了4款郵票造型的紙旗，並結合網上互動遊戲，
吸引不同年齡層的市民，特別是年青人，多做善
事，主動關心弱勢社群。
本院透過名為「東華三院 x Hello Wong愛‧郵你
Action」的網上互動遊戲，鼓勵市民以Hello Wong
設計的紙旗為主要元素創作一張明信片，寫上祝福
語或心意字句，然後將作品上載至指定社交媒體，
向身邊的人表達關愛。互動遊戲的優勝者可獲得由
Hello Wong設計的限量版禮品，包括暖水壺、卡片
套、索繩袋和「心思心意」郵票。活動期間，東華
三院的臉書專頁瀏覽率上升超過930%，成為全城
熱話，達至良好的品牌推廣效應。
The steady development of TWGHs is founded on its effective collaboration
with and the support of the Government and various sectors of the Hong
Kong community. As we continue to expand the scope of our services and
promote our brand to target different social classes, we strive to strengthen
our long-standing relationship with our stakeholders.
Branding Campaign on TWGHs Flag Day 2017 and
Interactive Game
TWGHs has pioneered and set a new trend to launch innovative flag sticker
design and interactive games on the annual Flag Day 2 years ago. This
year, TWGHs joined hands with young illustrator Hello Wong to develop
4 paper flag designs featuring TWGHs medical and health, education and
community services, carrying love and care messages in a stamp-like layout.
Together with the online interactive game, the campaign attracted public at
all ages, especially young people, to take part in charity and care about the
underprivileged.
Through the online interactive game titled “TWGHs x Hello Wong Love Mail
Action”, the Group encouraged the general public to create a postcard
using the flags designed by Hello Wong as the key element with love and
caring messages, and post to the designated social media channels to
express their love and care to the beloved ones. The winners were awarded
with the limited edition of souvenirs including thermal bottles, cardholders,
casual backpacks, and heartwarming stamps designed by Hello Wong. The
browsing rate of TWGHs Facebook page increased by over 930% during the
Campaign, creating an intense talking point in the community and achieving
a remarkable brand-building effect.